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Board Meeting

Welcome to Tides

Helping businesses discover and realise their growth potential

What we do

Tides partners with business owners and management teams to navigate the complexities of modern business. With a professional yet relaxed approach, we provide tailored advice to meet your unique challenges and goals.

Business Plan

Strategic Planning and Management

Successful companies commonly handle the near future well, but the best businesses have long-term strategic goals.


We guide you through crucial phases of your business lifecycle, including exit and succession planning, and everyday operations. Whether it’s structuring for sale, managing buyer meetings, or preparing for due diligence, we have experience that can help.

With years of business experience, we understand when growth benefits from delegation and outsourcing. Our expertise in team selection and management, combined with cutting-edge software and AI, ensures your business runs smoothly and meets industry standards.

Business Structure and Reporting

Whether your company is a start-up or a mature SME, having the right structure and reporting is essential. We collaborate with you to evaluate your current setup, leveraging our experience and expertise to identify areas for improvement. We then recommend structural changes and enhancements to data collection to support better decision-making.

Colleagues Going Over Plans

Financial Management Solutions

Effective financial management is crucial for business success. We can help ensure you have the right support for everything from book-keeping to tax compliance, ensuring smooth daily operations. For significant productivity enhancements we can also advise on advanced integration of accounting systems with sales, product, and support functions, and enhance management reporting to prepare your business for future growth.

Sales and Support

In sales, we enhance both online and offline strategies, help establish effective sales teams, and optimise your sales pipeline and CRM for better performance and increased revenue.


Support systems, often the frontline of customer contact, are increasingly provided online. It's crucial to deliver these professionally. With advancements in AI and machine learning, there are significant opportunities for transformative improvements in this area that we can help identify.

Meeting at office
In a Meeting

Strategic Marketing for Informed Growth

Effective marketing is crucial for informed decision-making and identifying growth opportunities. With the right strategies, you can gain deep insights into market trends, customer preferences, and competitive dynamics. Our expertise in SaaS and physical product brands, leveraging data analytics, and utilising the latest digital tools ensures your marketing efforts drive business growth and provide a solid foundation for strategic decisions.

Product Development

Developing a great idea into a successful product requires juggling many tasks. With experience in developing both software and physical products, we can help in several areas:


  • Manage cross-functional teams

  • Guide R&D processes (including successful, documented R&D claims)

  • Navigate patent and trademark applications

Why work with us

At Tides we bring a wealth of experience and a deep understanding of the business landscape. Our services are tailored to fit your specific needs, ensuring that all advice we develop and every solution we help implement aligns with your long-term business objectives, plus of course, we're nice people to work with!


About Tides

Tides is a business advisory firm that specialises in helping start-ups and SMEs unlock their growth potential. Our founder has extensive experience in sales, marketing, product development, and finance, and has served on various boards making strategic decisions on investment and growth. 

At Tides, we believe in really getting to know and understand our clients so that we can provide personalised solutions to help them achieve their business goals. We take great pride in the success of our clients and the impact we have had on their businesses.

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